Pontiac is an American automobile brand that was originally founded in 1926 and was part of the General Motors (GM) lineup. Known for its sporty and performance-oriented vehicles, Pontiac gained popularity with models like the GTO and Firebird, which became iconic in American car culture. The brand was positioned as a more affordable alternative to luxury cars, offering a range of sedans, coupes, and sports cars. Though it was discontinued in 2010, Pontiac continues to be celebrated for its innovative designs and powerful performance vehicles.